What you need to know about online reviews in 2023

    Do you want to stay ahead of the curve when it comes to online reviews for businesses? If so, you will need to be aware of the latest trends in review statistics. This article will look at some of the key statistics you need to know to make intelligent decisions regarding your online reputation. We will also discuss using these statistics to improve your marketing efforts and boost your business performance. So what are you waiting for? Let us get started!

    1.   Purchases are influenced by online reviews

    You can learn more about the significance of online reviews in a consumer’s buying process by looking at the first statistic. Most consumers (89%) try to read product reviews before making a purchase. This not only suggests that customer reviews play a crucial role in the decision-making process, but it also shows how much trust and confidence people have in the opinions of other customers.

    Men and women do not consume reviews at significantly different rates. For example, 90 percent of women read reviews against 80 percent of males (88 percent).

    1.   The authenticity of Online Reviews

    How many individuals do you think now trust a company more due to favorable online reviews? The answer is that it depends. Consumers carefully consider authenticity and openness while reading reviews. Online Reviews for businesses with perfect scores may cause more harm than benefit, as shown by the above figure. Aside from that, online store proprietors should abstain from any review manipulation. That includes removing unfavorable comments.

    1.   Buyers Trust the Reviews They Read Online

    Online evaluations continue to significantly impact consumer behavior, except for the older generation, even if their influence is less than that of personal recommendations from friends and family. According to the most recent data on internet reviews, nearly four in five (79 percent) customers say they trust online evaluations as much as personal recommendations (BrightLocal, 2020).

    This is three percentage points more than the prior year, showing that more consumers are beginning to trust internet evaluations just as much as word-of-mouth recommendations.

    1.   Where Consumers Read Reviews

    You can be sure that customers are not only reading reviews on your eCommerce website because there are so many review sites available online. So, where else do they go to see feedback from other clients? With almost 59 percent of consumers utilizing it, Google is the most popular source for reviews online (Bizrate Insights, 2021). Amazon comes in second with 57% of the market share.

    1.   Average Number of Reviews Consumers Read Online

    Most customers who read reviews online do not simply read one. According to data from online reviews, more than half of online consumers (54,7%) read at least four product reviews before making a purchase. A little over 44% of them read three reviews or less (Bizrate Insights, 2021).

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