Customer lifecycle management systems or CLM software are becoming more popular as they allow organizations to segment customers based on their stage of the purchasing cycle and make sure that each customer is receiving the right messages at the right time.
For example, if a company has a CLM system in place, it can send an email informing customers when they are close to purchasing something. The message might also include an upsell opportunity: “If you buy now and this product has been used by 25% of your customers, then we’ll give you 10% off our next purchase.” This type of messaging helps keep users engaged with your product while increasing retention rates for both new and old users alike.
Things to know before implementing CLM Software
The most important thing to remember when starting out with a CLM tool is that you need to know what you’re trying to accomplish. Are you looking for more insight into the customer lifecycle? A way to better manage your sales pipeline? A system that can help with customer support issues and complaints? These are all perfectly valid goals and it’s important not just to know them but also how they relate back together as one unified system. Once this has been established, it will be easier for everyone involved (the company itself and its customers) because there will be fewer gaps or inconsistencies between systems or processes.
1. Understand what you need from your CLM system
To get started, you’ll want to define your customer lifecycle. What are the typical stages of a customer’s journey with your company? How often do they come back? Do you have different types of users—for example, those who don’t return often or those who are repeat customers?
Once you’ve identified these key points for your CLM system and understand its requirements, it’s time to define what kind of data will be collected about each stage in order for it to function effectively. For example:
- Who is currently using our service? (e.g., specific account types)
- How many times has this particular person used our product/service before today (in both absolute numbers and frequency)?
- When was their last visit before today (time spent on site over the last 30 days)?
2) Put together a solid plan for implementing your CLM system
The second step of implementing your CLM system is putting together a solid plan for implementing it. While you may be excited to get started, there are many things that need to be done before launching your new CRM system.
The first thing you should do is set up an internal team and start recruiting employees who can help with the implementation process. It’s important that everyone on this team has access to all parts of your business so they can understand how each department works and what needs improvement in their processes or systems. Your team should also communicate regularly with each other so everyone understands what’s happening at any given time—and what needs attention next!
Once you have these people in place, it’s time for testing! You might want some pilot programs first before moving forward full-steam into production mode (which means giving away free licenses), but make sure no one gets hurt during these tests because sometimes things don’t go according to plan when trying something new out on live customers…
3) Build a team to implement your CLM system
The team should include a CLM expert, a business analyst, an IT person and project manager.
In addition to these roles, you will also need a marketing person who can help grow your audience by building relationships with potential customers. This is key in order to ensure that the right people are onboarding into your system so that they can start experiencing the benefits of self-service customer lifecycle management (CLM).
4) Streamline customer lifecycle management
If you’re thinking about using a CLM software to improve your company’s customer lifecycle management, there are many reasons why it will be worth it in the end.
- Customer retention: The best way to retain customers is by giving them what they want and making sure they have an easy experience. Using CLM software can help you improve the way that you communicate with your customers, provide value and make sure their needs are met with ease.
- Customer acquisition: When someone signs up for something new like our SaaS business platform, there are many things going on inside their head. They need to figure out if this product is right for them or not and if they should continue working with us long term (which is called conversion). A good CRM solution like ours will save time and money by helping us manage leads from different channels including email marketing campaigns as well as social media campaigns designed specifically around our specific audience base so we can drive conversions at scale!
SaaS organizations don’t have to reinvent the wheel when it comes to implementing customer lifecycle management systems
SaaS organizations don’t have to reinvent the wheel when it comes to implementing customer lifecycle management systems. CLM systems are becoming more popular as they allow organizations to segment customers based on their stage of the purchasing cycle and make sure that each customer is receiving the right messages at the right time.
The Takeaway
We hope this blog post has given you some useful information on how SaaS companies can improve customer lifecycle management systems. If you’re interested in learning more about the benefits of CLM, please feel free to ConvergeHub
