Choosing the Right Colors for Your Logo: Psychology and Branding

    A lot of brands have demonstrated the value of colors. The majority of well-known brands are tied to their trademark color. For instance, we picture Netflix in red, Facebook in blue, and Starbucks in green when we think of them. These color associations have been deeply ingrained in our thoughts through brilliantly produced ads.

    Fortunately, picking the ideal color scheme for your logo shouldn’t need any guesswork. I will now assist you in selecting the ideal logo color in this post. How? We’ll discuss psychology factors to consider when selecting a logo color and its significance and offer advice on logo color choices.

    What Color Should My Logo Be?

    Consider the message you want your company to express to the greatest extent before choosing the color palette for your logo. Which qualities do you wish to emphasize? Swiftness, audacious creativity, effectiveness, compassion, and intuition?

    When selecting logo colors, it’s crucial to consider your target audience’s brand personality attributes. Customers either deliberately or unconsciously select goods that complement their individual identities.  

    Consumers can categorize goods and services using colors, determine which ones are right for them, and choose which of related goods to buy.

    Go through the list of colors above and decide which ones can assist you in expressing the proper message once you’ve decided what you want your brand identity to stand for.

    Color Psychology

    The very first thing that comes to mind when someone thinks of your business is probably going to be your logo because our brains process pictures more than 60,000 times better than words. Making the appropriate impression on your target audience is crucial because of this. 

    You can pick how you want people to remember you and establish the desired brand image by selecting the appropriate colors for your brand logo. 

    Color psychology researches this. Do colors influence how we behave? Or is it merely a legend? According to studies, various elements, including the customer’s past experiences, culture, environment, gender, nationality, etc., affect how colors affect the body and the mind.

    Now that we have a basic understanding of color psychology, let’s look at some examples of popular logo color meanings.


    Black is regarded as a classy and somber color that exudes luxury, power, and intelligence. Brands that wish to appeal to an audience that values sophistication and elegance frequently employ black logos.

     For monochromatic logos or backgrounds, this color is frequently utilized.  It can, however, be connected negatively with ideas like grief and even death if not used properly.


    White is pristine, tidy, uncomplicated, and fresh. Because it is neutral, it is frequently used as a background to draw attention to the other colors. White is also widely used in the healthcare, technology, or luxury goods sectors.


    Grey is frequently connected with technology and conveys feelings of professionalism, stability, and credibility. It is a useful and neutral color frequently used as a background or accent.


    Blue is used in logos to signify stability, trust, and peace. To arouse feelings of trust, different shades of blue, such as navy blue and light blue, are among the greatest choices. It is the most widely chosen color for Fortune 500 company logos.

    In addition, this color is a favorite of both men and women. The preferred logo color of technology and financial firms is blue, which is one of the greatest choices for this industry.


    Green is linked to nature, growth, and well health. The green logos typically imply that your business is environmentally conscious and that your goods are natural and fresh. Green is occasionally associated with money and is incorporated into the logos of financial institutions.


    Red represents passion, strength, vigor, vitality, and self-assurance. Furthermore, Red is vibrant and among the finest colors to arouse strong feelings, grab attention, or convey a sense of urgency. This color is used by businesses in the food sector because it stimulates hunger.


    Orange is thought to be upbeat, sociable, and imaginative. It demonstrates zeal and activates the brain. In addition to being friendly, it can occasionally be viewed as hostile. Both businesses in the food industry and those specializing in products for children regularly use orange as a logo.


    Joy and happiness are symbolized by the color yellow. It’s enjoyable and upbeat. A yellow logo can attract customers’ attention and nudge them towards action. It occasionally has the connotation of caution. Logos in the food and auto industries are frequently bright yellow.


    Purple is associated with prosperity, luxury, bravery, and money. Additionally, it can convey mystery and magic by using creativity. This color wonderfully illustrates the harmony between the material and the spiritual.

    Luxury goods corporations, beauty brands, and educational institutions frequently favor purple logos.

    Consider the ideas and feelings that colors unintentionally evoke while selecting the ideal logo color or logo color combination. You may generate the ideal perception of your brand by selecting the appropriate color.


    If you want to create your own logo, you should learn more about how to accomplish it properly. The color scheme a logo is made up of is one of its key defining features.

     I’ve provided some helpful advice in this article on how to choose the colors for your logo based on the color wheel, combining colors, etc. 

    Now is the time to put this knowledge to work and design your logo. If you aren’t a designer yourself but still want a stellar logo, consider employing a professional logo design service to create one for you, keeping in mind the points highlighted in the article.

    Latest articles


    Related articles

    Leave a reply

    Please enter your comment!
    Please enter your name here